Customer: LOVEBULLETS
End User: Glastonbury Festival
Project: LBHQ Popup Night Club
Address: Worthy Farm, Glastonbury, Somerset, UK
Date Installed: June 2013
Product: COBAmat®️
Application: Matting for Wall Decoration
In this case study we look back ten years, to when the unique collaboration between COBA Europe and LOVEBULLETS at the renowned Glastonbury Festival. COBA Europe, a leading provider of industrial safety matting, joined forces with LOVEBULLETS, a London-based creative house known for transforming symbols of destruction into art and fashion. Their partnership resulted in the creation of a captivating installation at LBHQ, a popup nightclub attraction located in Glastonbury’s Shangri-La night-time area. This case study highlights how COBAmat® – a PVC floor matting product – was ingeniously repurposed by LOVEBULLETS, showcasing their shared commitment to innovation and artistic expression.
COBA Europe: A Leader in Matting Solutions
COBA Europe Ltd, headquartered in Leicester, offers a wide range of industrial safety matting and commercial entrance mat systems. The company’s flagship product, COBAmat®, was initially developed in the 1970s and has since become popular across various sectors. Originally designed as PVC floor matting, COBAmat® now finds application in industrial environments, leisure centres, and swimming pools. COBA Europe continues to inspire with its unrivalled choice and innovative designs, collaborating with professionals such as health and safety managers, architects, and specifiers.
LOVEBULLETS: Transforming Destruction into Art
LOVEBULLETS, a creative house with a unique ideology, repurposes symbols of destruction into art, jewelry, and fashion accessories. Creative Director Martin Jegede conceptualized LOVEBULLETS as a narrative-driven project where five LOVE ANGELS defy an evil force by transforming his destructive weapons into objects of power and beauty. The LB Story unfolds with each new art piece. Since its inception at the Glastonbury Festival in 2008, LOVEBULLETS has curated shows and events at renowned festivals and fashion weeks, including Glastonbury and London Fashion Week’s Fashion. Art. Music. Furthermore, LOVEBULLETS supports the international charity WAR CHILD by donating a percentage of its proceeds to help children in war-torn areas.
The Birth of LBHQ: A Celebration of Creativity
In honour of LOVEBULLETS’ five-year anniversary since launching at Glastonbury Festival, LBHQ emerged as a remarkable popup nightclub in the festival’s Shangri-La area. Embracing Glastonbury’s “The Afterlife: One Man’s Heaven is Another Man’s Hell” theme, LBHQ aimed to encapsulate cutting-edge fashion, art, and music. COBA Europe’s flooring products played a crucial role in the design, with COBAmat® Heavy PVC matting taking centre stage. LOVEBULLETS’ Creative Director, Martin Jegede, ingeniously repurposed COBAmat® by incorporating a distinctive interwoven design adorned with 1 million polished brass spent shotgun cartridges. This fusion of art and innovative material transformed LBHQ into a mesmerizing golden tomb-like chamber, aptly named “The Million Bullet Club.”
Collaborative Efforts and Social Impact
To bring their vision to life, LOVEBULLETS collaborated with The Waterfront Boxing Academy, a Leicester-based youth outreach project. By involving a select group from the academy, LOVEBULLETS engaged young individuals in the LBHQ creation process, promoting discipline, personal development, and a safer environment in their communities. This collaboration exemplifies the shared commitment of both COBA Europe and LOVEBULLETS to inspire and make a positive social impact.