Readers of contract flooring publications may have spotted COBA Europe’s new Premier Surface entrance matting advertisements, which appeared in November issues of titles such as Contract Flooring Journal (the official publication for the Contract Flooring Association), Tomorrow’s Flooring and FX magazine.
An innovative new entrance matting system such as Premier Surface definitely needed shouting about, and we hope our new adverts are helping to convey this message. The Premier Surface advert design shares the same eye-catching theme as used for our Premier Track (interlocking PVC entrance tiles) and Plan.a (aluminium entrance matting).
Working on the theory of that much used expression, “if you’ve got it, flaunt it”, COBA has embarked on a multi-faceted marketing campaign for this exciting new flooring product. You see, finding an entrance mat that can be installed in a recessed matwell is easy; finding an entrance mat that rests on the floor surface is easy too. But, finding entrance matting that has the performance, durability and smart finish of a bespoke system without the requirement for a recessed well is another matter. That was, until the launch of Premier Surface, which is fitted to the floor surface without any need for a matwell.
And coming soon is the Premier Surface Installation Video. All will be revealed shortly!